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Build a Basic Branding Guide for Small Businesses

Build a Basic Branding Guide for Small Businesses

One of the most exciting steps to launching a new business is choosing your name and logo. Deciding on a font, graphics and colors that faithfully represent you and your products or services can be a difficult task, but once you land on the perfect design you’ll want...
The Importance of Customer Loyalty

The Importance of Customer Loyalty

Customer acquisition is top of mind for most businesses – most of their marketing budget is spent on advertising materials meant to drum up new visitors. Not to mention, new technologies such as group buying sites and consumer reviewing apps are emerging to help...
Market Opportunities in Ukraine

Market Opportunities in Ukraine

Overview of best prospect sectors, major infrastructure projects, significant government procurement’s and business opportunities. Agribusiness – Commercial Service-Kyiv (CS Kyiv) holds a positive long-term view on sales prospects for U.S. agricultural machinery...

Don Tapscott

Don Tapscott is a leading authority on the impact of technology on business and society. He has authored 16 books, including Wikinomics: How Mass Collaboration Changes Everything. Don’s most recent book was co-authored with his son, Alex Tapscott. Blockchain...
6 easy steps to create a customer loyalty program

6 easy steps to create a customer loyalty program

A good customer loyalty program can generate significant gains in recurring revenue for your business by improving the return on your marketing and sales budget. Here are some facts: Keeping an existing customer costs up to five times less than winning a new one. It’s...
CRM vs ERP: What’s the difference?

CRM vs ERP: What’s the difference?

Both CRM and ERP systems handle contacts, companies, quotes, orders and forecasts… and they may handle line-item configuration, bundles, delivery schedules and invoices. Where does one start and the other stop? Behold this guide for the bewildered The footprints of...