CRM vs ERP: What’s the difference?

Both CRM and ERP systems handle contacts, companies, quotes, orders and forecasts… and they may handle line-item configuration, bundles, delivery schedules and invoices. Where does one start and the other stop? Behold this guide for the bewildered The footprints of...

Marketing Automation vs CRM

Both CRM and marketing automation systems handle leads, contacts and companies, but where does one start and the other stop? Behold this guide for the bewildered. The footprints of marketing automation and customer relationship management (CRM) systems seem to overlap...

Effective Fashion Marketing

Fashion is one of the greatest business ideas that have taken the world in a bang. Everywhere you go, you will find new fashion designs and new fashion items and creative means of promoting the fashion goods. The fashion industry has become very competitive, and...

How to Exceed Sales Targets

It would be hard to find a CEO who wouldn’t say that increasing revenue and reducing cost of sales is one of their top three or four goals,” says Jackie Quint, global director of sales enablement at Extreme Networks. In fact, 71% of C level executives say that sales...

Guide to Writing a Business Plan Step By Step

This article explains how to outline a business plan, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process. In each case, following the...

CREATE MARKETING STRATEGY

Developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient. The focus of your strategy should be making sure that your products and services meet customer needs and developing...

Advantages of Brand Extensions

Brand extension is a marketing strategy to introduce a new product with a well-developed brand using the same brand name in different product categories. Brand use this strategy to capitalize visibility and leverage equity. A new product introduced as a brand...